Dictionary.com defines Advertising as "the act or practice of calling public attention to one's product, service, need, etc". But in my first post I'd like to introduce to you the concept of Ladvertising.
A Lad is known to be a familiar or affectionate term of address for a man or chap. So essentially Ladvertising is the act or practice of calling lad attention to one's product, service, need, etc. It is also known, though not by many, as Chappealing or the art of appealing to a chap.
What many marketers do not know is that Ladvertising accounts for around 50% of today's marketing activities! And the masters of said activities include many global brands including Lynx, Fosters, Old Spice and WKD, amongst many others.
You see, Ladvertising is a common art that is overlooked. And those individuals or teams, that are able to shape and sculpt the appeal of a product or service, to develop a desire within a lad, should be recognised.
The exciting concept of Ladvertising encompasses many debates like what are the most effective Ladvertising techniques, what are the challenges Ladvertisers face and is Ladvertising the future of marketing!? But I'll avoid getting carried away and I will leave such topics open for use in course work, dissertations and probably doctorate theses!
Below are some classic Ladvertising efforts... from Lads!
No comments:
Post a Comment